With ShoppingIL and Singles Day, Israelis prepare to shop online


Israelis are gearing up for a month of intensive shopping, with the Jewish Hanukkah Festival following some of the world’s biggest selling events.

Israelis are avid online shoppers, and November is one of the busiest shopping months. In 2019, the Israelis ordered around 14.5 million packages in November.

On Tuesday, Google begins its annual 48-hour Israeli online shopping event, ShoppingIL, showcasing Israeli products to more than half a million expected visitors.

More than 300 local blue and white businesses are expected to participate and offer exclusive discounts at the online event from November 9 to 10, according to the event’s partner, the Ministry of Economy and Industry.

The annual event aims to “promote local producers, expose consumers to Israeli manufacturers who sell online and raise awareness of the importance of choosing locally made products,” said the Minister of Economy and Industry, Orna Barbivai.

A smartphone with Google and Amazon apps is placed on the keyboard in this illustrative photo taken on June 25, 2021. (Credit: REUTERS / DADO RUVIC / ILLUSTRATION)

In 2020, approximately 275 companies participated, displaying a “Made in Israel” brand. More than 500,000 Israeli consumers shopped at last year’s event, and more than 60% of participating business owners said it had significantly contributed to their sites’ sales.

On November 11, the day after ShoppingIL ends, Chinese e-commerce giant AliExpress will host its annual World Shopping Festival, which this year is themed “Maximum Deals, Maximum Enjoyment”. The annual one-day sale, held on the unofficial Chinese holiday known as Singles Day, is the world’s largest retail event, with some $ 74 billion in revenue generated in 2020. Over the course of the year in recent years, the Israelis have ordered up to 4 million packages. on Aliexpress during Singles Day.

Next come Black Friday, Cyber ​​Monday, and all the sales associated with those days. Black Friday traditionally refers to the day after Thanksgiving, widely considered the first day of the holiday shopping season, when retailers offered specially discounted prices. (Many also believe that Black Friday is the day when retailers go into the dark, achieving profitability for the year.) Black Friday is often the time when stores have their best deals of the year, and in some places he became associated with violent fights. in stores, customers compete for limited and heavily discounted items. However, in recent years, Israeli retailers have been hanging on to the term as a catch-all for their November sales.

Hanukkah begins on the night of Sunday, November 28, just after Black Friday. While Israeli Jews tend to spend less on gifts during the eight-day festival than their American counterparts, consumption trends have increased.

Last month, global e-commerce giant Amazon restored free shipping to Israel for orders over $ 49. Only certain items are eligible for free shipping and they are clearly marked on the site. Amazon previously offered free shipping to Israel in November 2019, but ended it abruptly in March 2020, when the coronavirus pandemic wreaked havoc on global delivery channels.

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