Fotografiska aims to become the world’s largest private museum by 2023, unveiling plans to expand to Miami, Shanghai and Berlin
Fotografiska, the Swedish for-profit museum, is adding three new sites to its existing list of sites in Stockholm, Tallinn and New York. The private museum will expand to Miami, Berlin and Shanghai in 2022 and 2023. Once unveiled, these six spaces will make Fotografiska the largest private museum in the world.
The non-collecting institution aims to capitalize on the experience economy with immersive exhibits, curated boutiques, and upscale restaurants and cafes. He opened his first business in 2010 in Stochkolm, before expanding to New York and Tallinn in 2019.
“The concept of Fotografiska has always been to invite an audience curious to see art in a welcoming environment,” said Yoram Roth, executive chairman of CultureWorks, the parent company of Fotografiska, in a statement. “At Fotografiska, we bring hospitality and community into the overall experience, and know that these feelings of belonging, connection and inspiration through photography will be reflected around the world.”
He will continue to focus on staging photography exhibitions and “cinematic works of art” that combine “the ultra-contemporary” with performances aimed at a large audience. Current and recent exhibitions include presentations on Andy Warhol, photographer Nick Brandt, as well as thematic exhibitions.
The 58,000 square foot location in Berlin will be located in the former Kunsthaus Tacheles, a building originally founded as a Jewish department store in 1908. By the 1990s, it developed into a multi-faceted art space. A major project is currently underway, designed by Herzog & de Meuron and Studio Aisslinger. Its unveiling is scheduled for September 2022.
In Shanghai, Fotografiska will move into a 50,000 square foot warehouse complex being renovated by Neri & Hu, near what is billed as Shanghai’s own High Line on the Suzhou Creek waterfront.
Fotografiska’s branch in Miami, with an area of 42,000 square feet, which is expected to open in 2023, will be located in Allapattah in a renovated industrial building of the Rockwell group. Conveniently, the site is across from Superblue, which specializes in experiential art, and next to the Rubell Museum.
“Fotografiska’s expansion is a huge victory for Miami,” Mera Rubell of the Rubell Collection and Museum said in a statement. She called the museum “perfectly suited to the vibrant and multicultural nature” of the city. “We couldn’t be happier to welcome Fotografiska Miami to the neighborhood,” she said.
The announcement follows the company’s merger with the NeueHouse coworking member club and the subsequent formation of their parent company CultureWorks which took place earlier in 2021.
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