‘Crossing the Chasm’ Author to Address Westmont Luncheon | School zone


Posted on October 25, 2021
| 2:26 p.m.

Geoffroy moore

Geoffrey Moore, bestselling author, speaker, and advisor whose work focuses on market dynamics caused by disruptive innovation, speaks at a luncheon at the Mosher Center for Moral and Ethical Leadership, from noon to 1 p.m. 30:30 p.m. Friday, November 5 at the Simmons Center at the Westmont Global Leadership Center.

A limited number of in-person tickets, at $ 100 per person, are available for purchase at westmont.edu/mosher-event. A live on-demand, password-protected broadcast of the event will be available for $ 25. For more information call 805-565-7251 or email [email protected]

Moore’s first book “Crossing the Chasm” describes the challenges start-ups face as they move from early adoption to mainstream customers. Now in its third edition, the book has sold over a million copies. His most recent book, “Escape Velocity,” examines the difficulties companies face when trying to drive innovation, but inevitably face internal challenges.

“He’s one of the most influential authors that a lot of people have never heard of,” said Gayle D. Beebe, President of Westmont. “While he may not be a household name, he has had a huge impact on the lives of many entrepreneurs by providing a framework to help their startups succeed.”

In 2006, the director of the Stanford Technology Ventures Program described “Crossing the Chasm” as “still the bible of entrepreneurial marketing 15 years later”. Its success led to a series of other best-selling follow-up books, including “Inside the Tornado”, “The Gorilla Game”, “Living on the Fault Line”, “Dealing with Darwin” and “Zone to Win”.

When not speaking or writing, Moore splits his consulting time between portfolio start-ups Wildcat Venture Partners and established tech companies including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google and Splunk.

He holds a BA in American Literature from Stanford University and a PhD in English Literature from the University of Washington. After teaching English for four years at Olivet College, Moore returned to the Bay Area to begin a career in high tech as a training specialist.

His career eventually shifted to marketing consulting, working first at Regis McKenna Inc, then with the three companies he helped found: The Chasm Group, Chasm Institute and TCG Advisors. Today, he is president emeritus of the three.

The Mosher Foundation sponsors a series of speakers in Santa Barbara, including Pulitzer Prize winners, who address the moral and ethical strengths and weaknesses of various US presidents and society at large.

Past speakers include Bob Woodward, Pulitzer Prize-winning investigative journalist; Jon Meacham, presidential historian, Pulitzer Prize winner and editor of Time magazine; David Gergen, former adviser to four US presidents; Daniel Kahneman, Nobel Laureate in Economics; and Charles Duhigg, Pulitzer Prize-winning New York Times reporter.

A donation from the foundation created the Mosher Center for Moral and Ethical Leadership which is part of Westmont’s new Global Leadership Center, which opened in fall 2017.

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