ADL and L’Oréal USA Partner to Bring Holocaust Education Program to Thousands of Students Across the United States



NEW YORK, September 27, 2021 / PRNewswire / – In response to the rise of anti-Semitism and other forms of discrimination in United States, ADL (Anti-Defamation League) and L’Oréal United States are partnering with an educational initiative designed to raise awareness and promote understanding of the Holocaust among thousands of students in American classrooms.

The new initiative will create direct digital classroom activities for students that will reach over 100,000 middle and high school students in approximately 1,750 schools across the country by the end of 2024. Leveraging over 15 years of expertise through to his success Echoes & Reflections program, ADL’s new curriculum will provide students with self-paced independent learning opportunities and digital interactions, including testimonials, personal stories, and access to primary sources to create an engaging way to learn about them. lessons from history that are relevant today.

“With anti-Semitism growing in the world, it is essential to provide students with a solid foundation of knowledge about the history of the Holocaust, so that they can understand the consequences of hatred and prejudice,” said Jonathan A. Greenblatt, CEO of ADL and national director.

“We hope we can help reverse the growing tide of discrimination by fostering understanding and empathy among a new generation of students,” said Stéphane Rinderknech, Chairman and CEO of L’Oréal United States.

In recognition of L’Oréal’s long-standing commitment to promoting diversity, equity and inclusion within the company, respect for human rights and the fight against anti-Semitism in society, ADL will honor Jean-Paul Agon, Chairman of the L’Oréal Group, with his prestigious Prize for courage against hate. The prize will be awarded during the ADL Never Is Now Anti-Semitism and Hate Summit to November 7, where Mr. Agon will deliver a keynote address.

“Receiving the Courage Against Hate award is one of the greatest honors of my life,” said Jean-Paul Agon. “L’Oréal has proudly supported the work of ADL for decades and, over the years, we have been privileged to see a courageous organization lead significant campaigns against all forms of hatred. I will accept this award on behalf of the more than 85,000 L’Oréal employees around the world who bring our values ​​of respect, courage, integrity and transparency to life on a daily basis, ensuring that we are up to date. live up to the highest standards of corporate responsibility that we have set for ourselves. “

In receiving the award, Mr. Agon joins other leaders who have used their influence and commitment to fight prejudice and discrimination, including the CEO of Apple. Tim cook (2018), CEO and founder of Chobani Hamdi Ulukaya (2019) and executive chairman of Merck & Co. Kenneth C. Frazier (2020).

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About L’Oréal United States

L’Oreal United States is the largest subsidiary of the L’Oréal Group, the world leader in beauty. Through its management of more than 35 emblematic beauty brands, L’Oréal United States generated more than $ 7 billion in sales annually. Products are available in all distribution channels including hair salons, department stores, mass market, drug stores, medical spas, e-commerce and more. L’Oreal the United States the commitment to growth is generated by sustainable innovation and driven by the company’s L’Oréal for the Future ambition, which demonstrates sustainable development across the Group’s value chain. The company is headquartered at New York City, employs more than 11,000 people and operates administrative, research, manufacturing and distribution facilities in 16 states.

In 2020, L’Oréal United States established a Diversity and Inclusions Advisory Council to support and accelerate the company’s DCI mission and action plan. Chaired by President and CEO Stéphane Rinderknech, the advisory board is made up of 22 internal and external opinion leaders and founding members. Based on the recommendations of its Advisory Board, L’Oréal United States launched in January 2021 its Inclusive Beauty Fund, which supports community organizations, nonprofits, civic and cultural institutions working across multiple dimensions of diversity to help create a more inclusive society.

On Jean-Paul Agon

Jean-Paul Agon is the Chairman of the L’Oréal Group. HEC graduate, Jean-Paul Agon joined the Group in 1978, where he has spent his entire career. He has successively managed several of its brands, countries and geographic areas. He notably created the Asia Pacific in 1997, which has since become the Group’s first region, then headed the North America Zone from 2001. He became CEO of L’Oréal in 2006, then Chairman and CEO from 2011 to 2021.

In 15 years, Jean-Paul Agon has adapted the company by leading in-depth strategic transformations, in particular the digital and e-commerce revolution and that of responsibility and sustainable development. With a double ambition: to combine economic performance and exemplarity in the environmental, social, ethical and societal fields. The Ethics Resource Center awarded him the “Pace Leadership in Ethics Award” for L’Oréal’s achievements in the areas of business ethics, diversity, financial transparency and sustainable development.

Agon is a director of Air Liquide, co-chairman of the France China Committee, member of the European Union. Round table of industrialists and director of the French Institute of International Relations (Ifri). He is an officer of the French Legion of Honor.

About ADL

ADL is a leading anti-hate organization. Founded in 1913 in response to a growing climate of anti-Semitism and fanaticism, its timeless mission is to protect the Jewish people and ensure justice and fair treatment for all. Today, ADL continues to fight against all forms of hatred with the same vigor and the same passion. ADL is the first call when acts of anti-Semitism occur. A global leader in exposing extremism, providing anti-prejudice education and combating hate online, ADL’s ultimate goal is a world in which no group or individual suffers from prejudice. , discrimination or hatred. More than

SOURCE Anti-Defamation League

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